How to choose a license for an app or a project?

I've released three django-related packages the last few months, all
under the GPL license. Recently somebody asked me about my license
choice; "Why not BSD, the same as django?". My reason for choosing GPL
is based on the fact that I'm a strong supporter of free software as
defined by FSF and GPL is the de facto standard license for that. But
the question got me thinking and I wonder what kind of problems I
might run into using the GPL, and not the BSD license.

Do people really care? Should I care? I think so. What do you people
think; How to choose a license and why?

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Mvh/Best regards,
Thomas Weholt
http://www.weholt.org

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