Serializing a model with a pickefield field

I need to serialize a django model which contains a pickefield. The
problem with this is that if I do the following:

python manage.py dumpdata myapp --indent=4 > data.json

I end up getting a data.json file with the following information in
each picklefield field:

"picklefield_field": "gAJ9cQEoVQZjb3BwZXJxAn1xAyh..."

Is there a simple way to solve this or I'd have to write a script
iterating over the models?

Thanks for your help.

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