selecting single column from models

I am using sqlite3 as db and in django i want to use values from
table.

For e.g Customer table has value customer_id, customer_handle,
token_auth_key,token_sec_key.

my query in views.py is:

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x = Customer.objects.all()
return render_to_response('xyz.html',{ 'bb':x })
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in xyz.html code is:

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{{ bb }}
--------------------------------------------------------------------------------

When I try to use value of say token_auth_key I get following

[<Customer: Customer object>, <Customer: Customer object>]

please tell me what am I doing wrong??

I just want to select values for few columns. How to do that??

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