django-admin.py startproject doesn't work

I have windows7 OS and have installed Python27 and Django1.3.1
I have also set the path in the environment variables to: C:
\Python27\;C:\Python27\python.exe;C:\Python27\Scripts;C:\Python27\Lib
\site-packages\django\bin

Commands like python and import django works well but
when i try creating a new project I get the following error:

C:\Python27\Django-1.3.1>django-admin.py startproject mysite
'django-admin.py' is not recognized as an internal or external
command,
operable program or batch file.

C:\Python27\Django-1.3.1>

Please help!!!

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