Obtaining field name in template

1st trial with generic views:

url.py:
url(r'^account/(?P<pk>\d+)/$', AccountDetailView.as_view(), name='account-detail'),

views.py:
class AccountDetailView(DetailView):
model = Account

In the template, I get the data so:
object.field
But how do I get the field name (model.field.verbose_name)?

Axel
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PGP-Key:29E99DD6 ☀ +49 151 2300 9283 ☀ computing @ chaos claudius

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