Django installation on Hostgator

Hi, I've created a Django project but can't really seem to install it correctly on Hostgator.

I've followed this tutorial: https://docs.google.com/document/pub?id=1jhvixMmTRGYHRbHaYlTHTNrtpziGotQMc0iBO0sTbIo
and created new project which worked. When I uploaded my own project I got server error - 500.
I'm presuming it has something to do with the additional apps i'm using:
endless-pagination, newsletter, sorl.thumbnail, django_extensions

How can install them on the server? I can't really use sudo pip install there I don't have permissions.

Also is there more detailed/easier way of installing django?

Please explain in detail I'm really new at django.

Thanks!

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