Unable to get python manage.py runserver to work

I was able to import django from inside of python 2.6.6 (which is what I'm going with
at the moment).  However, when I try to display something in a browser, this is the
problem that I'm getting:

$ python /path/to/file/manage.py runserver
Traceback (most recent call last):
  File "/home/azureuser/Downloads/django/Django-1.5.1/django/conf/project_template/manage.py", line 10, in <module>
    execute_from_command_line(sys.argv)
  File "/usr/lib/python2.6/site-packages/django/core/management/__init__.py", line 453, in execute_from_command_line
    utility.execute()
  File "/usr/lib/python2.6/site-packages/django/core/management/__init__.py", line 392, in execute
    self.fetch_command(subcommand).run_from_argv(self.argv)
  File "/usr/lib/python2.6/site-packages/django/core/management/__init__.py", line 263, in fetch_command
    app_name = get_commands()[subcommand]
  File "/usr/lib/python2.6/site-packages/django/core/management/__init__.py", line 109, in get_commands
    apps = settings.INSTALLED_APPS
  File "/usr/lib/python2.6/site-packages/django/conf/__init__.py", line 53, in __getattr__
    self._setup(name)
  File "/usr/lib/python2.6/site-packages/django/conf/__init__.py", line 48, in _setup
    self._wrapped = Settings(settings_module)
  File "/usr/lib/python2.6/site-packages/django/conf/__init__.py", line 134, in __init__
    raise ImportError("Could not import settings '%s' (Is it on sys.path?): %s" % (self.SETTINGS_MODULE, e))
ImportError: Could not import settings '{{ project_name }}.settings' (Is it on sys.path?): No module named {{ project_name }}.settings

What am I screwing up?

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