problem: returning date, it is different from the date stored in the database

greetings here is a my problem with time date display either the admin or a template, it is different from the date stored in the database

models.py

class subsystem (models.Model):

     setting = models.CharField (max_length = 200)

     date = models.DateTimeField (default = datetime.now)

     description = models.TextField (max_length = 300, null = True, blank = True)

     status = models.BooleanField (default = True)

     def __ unicode__ (self):

         return "% s% s"% (self.establecimiento, self.fecha.strftime ("% b% d,% Y,% I:% M% p"))

stored data very well what I see in the admin

miestablecimiento Aug 26, 2013, 8:19 PM

the date is correct but the time is not what is stored more minutes alone time is different

been looking without success zone even with the evidence that I'm still reviewing

any ideas???

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