Question on datetime.datetime.now() format

Hello everyone, 

This might be a newbie question but I'm not sure why this code displays: It is now Sept. 22, 2013, 11:29 a.m..  

from django.http import HttpResponse

from django.template import Context

from django.template.loader import get_template

import datetime

def hello(request):

return HttpResponse("Hello World!")

def current_time(request):

rnow = datetime.datetime.now()

t = get_template("current_time.html")

html = t.render(Context({"current_date": rnow}))

return HttpResponse(html)

How come this code doesn't display instead: It is now 2013-09-22 11:14:11.947265?

Thanks. 

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