Template unable to show media files in production

Context: Ubuntu linux server 12, Apache 2.2 server, django 1.5.3

My project, /home/victor/magazantea is dealt with by admin and it works fine in the development environment (/manage.py runserver 192.168.1.19:8000). 

I built a view which gets data from the following fields from model "Articoli" 

models.py

class Articoli(models.Model):

    .........
    codice = models.CharField(primary_key=True,db_index=True,max_length=15,db_column='Codice')
    descrizione = models.CharField(max_length=255, db_column='Descrizione', db_index=True)
    categoria = models.IntegerField(choices=categoria, db_column='Categoria',default=2)
    ....................
    @property
    def codice_a_barre(self):
        self.codice = self.codice.strip()
        cod= self.codice.replace(" ", "_").replace("/","_")

        return (str(cod)+ '.png')

and produces a template "listarticoli.html"  where codice, descrizione,categoria are listed together with the image of the png file referred to by the string codice_a_barre, got from the media dir "/home/victor/magazantea/magazantea/media". 

It works like a charm in development but when I put it in production the png files aren't shown (instead a small blue square whit a question mark inside is shown in each line).

These are the relevant files  in production:

settings.py 

import os

ABSOLUTE_PATH='%s/' % os.path.abspath(os.path.dirname(locals.__name__)).replace('\\','/')

DEBUG = False

ALLOWED_HOSTS=['*']

...................

MEDIA_ROOT='/home/victor/magazantea/magazantea/media/'

MEDIA_URL = '/media/'

STATIC_ROOT = ''

STATIC_URL = '/static/'

.............................

ROOT_URLCONF = 'magazantea.urls'

.......................

......................

urls.py

from django.conf.urls import patterns, include, url

# Uncomment the next two lines to enable the admin:

from django.contrib import admin

admin.autodiscover()

urlpatterns = patterns('',

    url(r'^admin/doc/', include('django.contrib.admindocs.urls')),

    url(r'^magazzino/', include(admin.site.urls)),

    url(r'^listarticoli/', 'magazzino.views.listbarcode', name='listbarcode'),

    url(r'^listarticoli/(?P<path>.*)$', 'django.views.static.serve',{'document_root': '/home/victor/magazantea/magazantea/media/'}),

)

And finally the Apache config

Listen 8000

    WSGIScriptAlias / /home/victor/magazantea/django.wsgi

    WSGIPythonPath /home/victor/magazantea

<VirtualHost *:8000>

AliasMatch ^/([^/]*\.css) /home/victor/magazantea/magazantea/static/

AliasMatch ^/([^/]*\.png) /home/victor/magazantea/magazantea/media/

Alias /media/ /home/victor/magazantea/magazantea/media/

Alias /static/ /home/victor/magazantea/magazantea/static/

Alias /templates/ /home/victor/magazantea/magazantea/templates/

<Directory /home/victor/magazantea/magazantea/static>

Order deny,allow

Allow from all

</Directory>

<Directory /home/victor/magazantea/magazantea/media>

Order deny,allow

Allow from all

</Directory>

<Directory /home/victor/magazantea/magazantea/templates>

Order deny,allow

Allow from all

</Directory>

    ServerAdmin webmaster@localhost

<Directory /home/victor/magazantea/magazantea/>

<Files django.wsgi>

    Order deny,allow

    Allow from all

</Files>

</Directory>

</VirtualHost>

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