Deploying to Heroku for first time, Dynos is blank, not recognizing Procfile

Programming newb, Trying to use Heroku for the first time for a Django app. After I push it to Heroku, the Dynos field is blank. I expected to see my procfile: web: python manage.py runserver 0.0.0.0:$PORT --noreload

Of course, when I try to open the application on Heroku, I get: An error occurred in the application and your page could not be served. Please try again in a few moments.

If you are the application owner, check your logs for details

Could this be because I don't have an extension on my procfile?

My Procfile should just be a file I created in my text editor, right?

Here is the log:

2014-01-06T07:34:17.321925+00:00 heroku[router]: at=error code=H14 desc="No web processes running" method=GET path=/ host=aqueous-dawn-4712.herokuapp.com fwd="98.232.45.58" dyno= connect= service= status=503 bytes=

2014-01-06T07:34:17.778360+00:00 heroku[router]: at=error code=H14 desc="No web processes running" method=GET path=/favicon.ico host=aqueous-dawn-4712.herokuapp.com fwd="98.232.45.58" dyno= connect= service= status=503 bytes=

2014-01-06T07:35:01.608749+00:00 heroku[router]: at=error code=H14 desc="No web processes running" method=GET path=/ host=aqueous-dawn-4712.herokuapp.com fwd="98.232.45.58" dyno= connect= service= status=503 bytes=

2014-01-06T07:35:01.868486+00:00 heroku[router]: at=error code=H14 desc="No web processes running" method=GET path=/favicon.ico host=aqueous-dawn-4712.herokuapp.com fwd="98.232.45.58" dyno= connect= service= status=503 bytes=

2014-01-06T07:46:57.862560+00:00 heroku[router]: at=error code=H14 desc="No web processes running" method=GET path=/ host=aqueous-dawn-4712.herokuapp.com fwd="98.232.45.58" dyno= connect= service= status=503 bytes=

2014-01-06T07:46:58.114270+00:00 heroku[router]: at=error code=H14 desc="No web processes running" method=GET path=/favicon.ico host=aqueous-dawn-4712.herokuapp.com fwd="98.232.45.58" dyno= connect= service= status=503 bytes=

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